I would also like to dedicate this book to my wife and kids, who have been with me through thick and thin. You are the most important people in my life, and I love you all very much!
Finally, I would like to thank my friends and family for their continuous support and encouragement. I would not be the person I am today without them. I owe them a lot.
## Introduction
Digital marketing has become an integral part of our day-to-day lives. If you have a smartphone, chances are you are connected to the internet at least once a day, and if you are not, you will be soon. In fact, according to a study conducted by the Pew Research Center in 2014, more than 80 percent of American adults use the internet on a daily basis, and more than half of them use social media. This means that if you do not have a website or a social media presence, you are missing out on a huge opportunity to connect with your target audience and reach out to them. This is where digital marketing comes in. Digital marketing is the process of marketing your products and services through digital channels such as websites, mobile apps, social media, and so on. It is a cost-effective way of reaching out to a large number of people in a short span of time, and it has become one of the most effective forms of marketing. In this book, we will cover everything you need to know about digital marketing. We will start with an overview of what digital marketing is and how it works, and then we will move on to discuss the different types of digital marketing and how to choose the right one for your business. After that we will look at how to write a digital marketing strategy, and finally we will discuss key digital marketing metrics and how you can use them to measure the success of your digital marketing campaigns. We also look at the different tools and platforms that are available for you to use, and we discuss how to use them effectively. Finally, we look at social media marketing, email marketing, search engine optimization, and other digital marketing channels. We hope that this book will help you gain a better understanding of how digital marketing works and what you can do to get the most out of your marketing efforts. Let’s get started!
Note : This book is intended to provide general information on the topic covered and is not intended as a substitute for professional advice.
## What is Digital marketing?
Before we get into the nitty-gritty of how to do digital marketing, it is important to understand what it is and why you should be doing it. In order to do that, we first need to look at digital marketing in a little more detail. What exactly is digital marketing? In a nutshell, digital marketing can be defined as the marketing of products or services over the internet. In other words, it can be thought of as the online equivalent of television, radio, and print advertising.